#27: How To Address The 3 Requests You'll Hear From A Prospect On Cold Emails

Read time: 3 min

Today I’m going to discuss how you want to respond to a prospect inquiring about sending over more information on your cold email.

This is tricky and if not done correctly it can kill a potential opportunity to schedule a meeting.

What I usually see are responses rooted in feature dumping and overselling your product. They’re not ready to schedule a meeting yet, but they are expressing intent. Your messaging should be conveyed accordingly.

“It’s what you say and how you say it that hooks them.”

Outside of a prospect agreeing to schedule a meeting — there are typically 3 “positive” responses you’ll get on a cold email.

Let’s take a look at each.

1. How do you help?

2. Can you send me some more information?

3. What’s your pricing and how do you work with clients?

1. How do you help?
   What the prospect is conveying here is, “Can you help solve my use case, and if so, how?” Your messaging should explain, what you do, how you do it, followed by a CTA (call to action). Below is how we respond to this, and a templated email of how you would create your own. Anything in red font you would input your company’s info.

2. Can you send me some more information?
   This response is usually the prospect saying, “This could be interesting.” Typically this is a window shopper’s response, but can lead to scheduled meeting.

3. What’s your pricing and how do you work with clients?
   Here they want to be pitched over email and match up pricing with perceived value. You don’t share pricing but sell them on the value. Follow the cadence in the template and you should get strong responses.

That’s it for today folks.

See you all next week!

Darren

P.S. If you’re ready to level up you can book a call with me here.