#81: Three Email Templates To Reengage Prospects

Read Time: 2 min

Today, I will discuss following up by email in three different scenarios.

If you know how to follow up correctly with the right type of content and tone, your chances of them responding positively will increase significantly.

The problem I see is that clients don’t get the best response to emails because the messaging is weak and soft. When you say things like, “I hope you’re well” or “I hope this email finds you well,” you are using weak language. 

People read this and brush it aside. It winds up in email purgatory. Once you understand how to command respect in the email with tone and content, you’ll see the difference in how they respond.

I will break down three different use cases and how to follow up on each. Each template title is linked for you to use.

Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.

~ Biz Stone

Scenario 1: Reignite Old Conversation
This email is for sending to older conversations where you were supposed to reconnect, but for whatever reason, it never materialized. Let’s take a look and break down the template.

Scenario 2: Ghosted Recapture Email
This email is to recapture a lead with whom you had a previous conversation but who, for whatever reason, ghosted. Let’s take a look at and break down the template.

Scenario 3: Never Heard Back Post Demo
This email conveys assertiveness with tone. You’re essentially asking them to provide some color on why they never followed up. Let’s take a look and break down the template.

Key Takeaway
- Your email content either conveys strengths or weaknesses.
- Use direct and assertive language in your email.
- Remove weak language.
- Stop being nice.

That’s it for today!

See you all next week.

Darren

P.S. If you’re interested in coaching, you can book a call with me here

💡 How We Can Help