Quick Announcement:
Our April cohort is now open! Spots are limited.

If you're a venture-backed SaaS company looking to nail PMF and make the leap from 0 to $1M ARR, this is your window.

We don’t just coach you through it. This is a done for you execution sprint to validate your market, build pipeline, and get real traction.

If you’re serious about levelling up, book a call, and I’ll walk you through how we turn ideas into revenue.

#98: The most overlooked part of your sales GTM (and how to fix it)

Read Time: 4 min

Today, I’m going to discuss the most overlooked part of most early stage founding teams GTM, your landing page. I know, not a very sexy topic, but critical.

I can’t begin to tell you how many landing page and websites I visit and have absolutely no idea what you do, or, how you can solve my problem.

This is such a miss, and so easily avoidable.

If you implement the best practices I share in this issue, your conversions will be 10x better.

“If you confuse, you lose.”

~ Donald Miller

When someone visits your website, ask yourself:

• Why are they here?

• What are they trying to learn?

• What questions do they need answered before they’ll take action?

Your website is the first place an interested prospect will go after hearing about you. That means it’s one of your most powerful conversion tools. It’s imperative, you design the site to get them to take action.

Here’s how to think about setting up your website to convert curious visitors into leads.

There are 6 sections you want to have dialed in.

1. Hero/header section

2. Problem and solution

3. How you solve the problem(s)

4. Social proof

5. Adoption ROI calculator

6. FAQ or crushing common objections

Let’s break each one down and learn how to set it up correctly.

1. Hero Section
   The header section serves as the first, and often most important, impression your product makes. Its goal is to clearly communicate what your product is, who it’s for, and why it matters, all within seconds.

   
   (Primary Benefit) without (Primary Pain Point)
   (Industry Solution) that (Key Outcome)
   
   Subheadline Example:
   (Company Name) helps (Target Audience) (Take Action) with (Key Feature or Differentiator).

   
   Call to action (CTA):
   - Book a Call
   - See a Demo

   
   Visual:

   • High quality image or short video of the product in action

2. Problem and Solution

   
   The goal of the problem/solution section is to create a clear and immediate connection between the visitor’s pain point and your product’s value. It shows that you understand their challenge deeply, and that you’ve built something purposefully to solve it.

   
   The Problem
   - (Industry loses $X due to (Pain Point)
   
   Impact Stats / Social Proof:

   • Used by (X)+ customers

   • Saves (X) hours per week/month

   • Improves (Key Metric) by X%
     
     

   CTA: Read Case Studies

3. How You Solve The Problems
   The goal here is to bridge the gap between the visitor’s pain points and your product’s capabilities by showing exactly how your solution works. This is where you shift from high-level messaging to concrete value, highlighting the key features and functionality that directly address the user’s challenges.
   

   Key Features & Benefits:

   • Feature 1 – Short, benefit-driven description

   • Feature 2 – Short, benefit-driven description

   • Feature 3 – Short, benefit-driven description

   • Feature 4 – Short, benefit-driven description

   • Feature 5 – Short, benefit-driven description
     
     

   CTA: Book a Call

4. Social Proof/Case Studies

    

   The goal here is to build credibility and trust by showing that real customers have successfully used your product and seen meaningful results. While your earlier sections tell the visitor what your product does and how it works, social proof shows them who else is using it, and that it actually delivers.
   
   Customer Testimonial:

   • Company Name helped me (Achieve Key Result) in just (Timeframe).” – (Customer Name, Company)

   
   Case Study Snapshot: 

   • How (Customer) Increased (Key Metric) Using (Company Name)
     (Clickable link to full case study)

   
   Here’s an example of a well formatted case study.
   
   CTA: See More Success Stories

   
   
   
   
   

5. Adoption & ROI Justification
   This section is designed to reassure potential customers that your product won’t be a heavy lift to implement and that it will quickly pay off, whether through time savings, cost reduction, or increased efficiency etc.
   

   Instant ROI, Easy Adoption:

   • Integrates with your existing tools

   • Delivers measurable results in (X) days
     

   Quick ROI Breakdown:

   • Saves (X hours) per week/month

   • Reduces (Key Pain Point)

   • Costs (X)% less than (Alternative)
     
     

   CTA: Calculate Your ROI
   
   

   
   
   

6. Overcoming Objections (FAQs)
   The goal of the overcoming objections section is to proactively address the doubts, concerns, or hesitations that might prevent a visitor from converting. These could be questions around pricing, implementation difficulty, compatibility, trust, or risk.
   

   Common Concerns:

   • “Will this be hard to implement?” → We offer full onboarding & live support
     

   • “Is it worth the cost?” → Here's the ROI breakdown
     

   • “What if it doesn’t work?” → 30-day money back guarantee
     
     

   CTA: Talk to a (Company Name) Expert

The goal of a landing page is simple: educate and convert. Every section should work together to clearly explain what you do, why it matters, and why now is the time to act. You want to grab their attention with a clear, benefit driven hero. Then, build an understanding and trust by walking the visitor through the problem, how you solve it, real world proof that it works, and the ROI they can expect.

Finally, remove all the friction by answering objections and making next steps obvious.

Stripe’s website is a great example of a high converting, landing page that perfectly balances clarity, credibility, and conversion.

That’s it for today, folks.

See you all next week!

Darren

P.S. If we aren’t connected, send me a LinkedIn connection with a note in the invite!

P.S.S. If you’re a Venture Backed company interested in coaching, book a call here.

💡 How We Can Help